All Over Bathroom Scrubber

Observing the business success of Swiffer and its wipes for P&G, I recognized a similar opportunity for Clorox to drive increased sales of its Clorox Wipes through innovative product design. This insight led to the development of a handheld scrubber concept—designed to enhance cleaning efficiency while seamlessly integrating with Clorox Wipes. This simple yet impactful concept has likely contributed to $$$ in additional Clorox Wipes sales over the years, proving how thoughtful design can drive both user satisfaction and business growth.

In addition the scrubber is also great for reaching high hard to reach areas of the shower and helps eliminate the need for bending over when cleaning the tub with its extension handle. To address storage we included a hangable swivel handle and a Grippy TPE to allow for wall resting. The pole extends your reach over 40% and the scrubber head also features cloth lock tabs to attach a towel.