Miller Lite
Beer Bottle
Drawing inspiration from both form and function, the ML bottle redesign features broad shoulders and an ergonomic grip, making it effortlessly manageable from the bar to the pool table. This bottle intentionally breaks away from the conventional cylinder shape, setting Miller Lite apart in a sea of indistinguishable brown bottles.
Iteration Prototypes
These 3D-printed prototypes showcase multiple iterations of a bottle design focused on ergonomics, aesthetic appeal, and environmental considerations. They were key in testing grip comfort, pour efficiency, and manufacturing feasibility, refining the balance between innovation and practicality
Miller Fortune repurposed the Miller Lite bottle design to create a bold, premium look. The silhouette remained similar for brand continuity and manufacturing efficiency, but changes like a matte black finish, minimalist branding, and a spade emblem etched into the glass gave it a sleek, edgy identity. These updates aligned Miller Fortune with its upscale, spirit-inspired image while leveraging the familiarity of the Miller Lite bottle.
